Who we are
Our website address is: https://ukcostguide.co.uk.
1. Introduction
Welcome to UKCostGuide.co.uk (“we”, “us”, “our”).
Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website UKCostGuide.co.uk (the “Site”).
By using our Site, you agree to the terms outlined in this Privacy Policy.
2. Information We Collect
We may collect and process the following types of information:
A. Personal Data (You Provide Voluntarily)
This includes:
- Name
- Email address
- Contact form submissions
- Any information you choose to send to us
We do NOT request or store sensitive personal information.
B. Automatically Collected Data (Analytics & Cookies)
When you visit our Site, we may automatically collect:
- IP address
- Browser type/version
- Device information
- Pages viewed
- Time spent on pages
- Referring websites
- Location (approximate)
Collected using:
- Google Analytics
- Cookies
- Tracking technologies required by AdSense
C. Cookies & Tracking Technologies
We use cookies to:
- Improve user experience
- Analyse website performance
- Display personalised ads (via Google AdSense)
By accessing our Site, you consent to the use of cookies unless you disable them in your browser.
You may manage cookies at any time through your browser settings.
3. How We Use Your Information
We use the data collected for purposes such as:
- Improving website performance and content
- Responding to your enquiries
- Showing Google AdSense advertisements
- Conducting analytics and traffic measurement
- Preventing fraud and ensuring website security
- Enhancing user experience
We never sell your personal data.
4. Google AdSense & Third-Party Advertising
We use Google AdSense, which may use cookies such as:
- DART cookies
- Interest-based advertising cookies
Google may collect information to:
- Display personalised ads
- Measure ad performance
- Prevent fraudulent activity
Users may opt out of personalised advertising by visiting:
https://www.google.com/settings/ads
More information on Google’s privacy practices:
https://policies.google.com/privacy
5. Third-Party Services
We may use third-party tools such as:
- Google Analytics
- Google AdSense
- Affiliate programs
- Advertising partners
Each third-party provider has its own privacy policy.
We recommend reviewing their policies for full information.
6. Data Storage & Security
We implement reasonable technical and organisational measures to protect your information from:
- Loss
- Misuse
- Unauthorised access
- Disclosure
However, no method of transmission over the internet is 100% secure.
7. Your Data Protection Rights (UK & EU GDPR)
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict processing
- Object to data processing
- Withdraw consent at any time
- Request transfer of your data
To exercise your rights, contact us at:
We will respond within 30 days.
8. Retention of Data
We only retain personal data for as long as needed for:
- Legal obligations
- Analytics
- Website functionality
- User communication requests
Analytics data may be stored for up to 26 months by Google.
9. External Links
Our website contains links to external websites.
We are not responsible for the privacy practices or content of external sites.
We recommend reviewing their privacy policies before submitting information.
10. Children’s Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect information from children.
If you believe we have collected such data unintentionally, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The “Last Updated” date at the top will reflect the latest revision.
We encourage you to review this page periodically.
12. Contact Us
If you have any questions regarding this Privacy Policy or want to exercise your rights, please contact us: